Subscribers-Only International Brand Operations Group Desire Holding's Founder and Executives Buy Back Controlling Stake

yunshan

Sep 9, 2026 1 min read

International brand operations group Desire Holding has announced that founder Antonio Lemma and group executive Natalia Rusanova have acquired a 95% controlling stake in the company.
Going forward, Antonio Lemma and Natalia Rusanova will serve as CEO and COO of Desire Holding, respectively.

Above: Antonio Lemma, Natalia Rusanova
The transaction took more than a year to complete, during which Antonio Lemma and Natalia Rusanova continued to advance the equity consolidation to safeguard the group's long-term strategic independence. Now that full control has been achieved, the two wil …

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