Puma
German sportswear brand Puma has appointed Steve Cecchini as Senior Vice President of Sports Marketing, effective October 1.
In his new role, Steve Cecchini will further refine Puma's sports marketing organizational structure and build and manage various partnership programs aligned with the brand's positioning. His focus will be on athletes, teams and sports associations, shaping a vibrant Puma brand image globally and consolidating the brand's market position in the sports sector. He reports directly to CEO Arthur Höld.
Steve Cecchini previously worked at Nike, where he served as General Manager of Global Football Clubs, Sports Associations, Leagues and Partnerships before leaving. During his tenure, he was responsible for a number of complex long-term partnership programs and also led the development and execution of product, marketing and market strategies for that business segment. Earlier, he held various strategy and business development roles at Nike and PVH Corp.
Burton
US snowboard brand Burton has appointed Denny Bruce as Chief Executive Officer, effective September 21.
In his new role, Denny Bruce will be responsible for setting market business strategy, driving company growth and safeguarding the brand's snowboarding heritage. He succeeds interim CEO Donna Carpenter (widow of founder Jake Burton Carpenter), who will continue as Chair of the Board.
Denny Bruce has extensive experience in wholesale, DTC and global distribution. Most recently, he was CEO of Gozney, a pizza oven accessories company, where he led its transformation from a Europe-focused direct-to-consumer (DTC) business into a global brand. Denny Bruce served as Burton's Mid-Atlantic regional brand manager from 2003 to 2005. After leaving Burton, he held senior management positions at Vans, Skullcandy and Traeger, and later served as Global Brand President of Dickies under VF Corp.
Fanatics Collectibles
The world's largest licensed sports merchandise retailer Fanatics has appointed Zohar Ravid to the newly created role of President of International Business.
In his new role, Zohar Ravid will oversee Fanatics' global operations, executing the company's partnerships with entertainment IP, sports associations and global leagues across Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA) and Latin America (LATAM). He reports directly to David Leiner, President of Fanatics Trading Cards.
Zohar Ravid joined Fanatics in July 2018, initially as Head of Strategy and M&A for Fanatics International, and subsequently held a number of roles, including Senior Vice President and General Manager of Fanatics International and Head of Corporate Development; and Senior Vice President, Global Corporate Development. Zohar Ravid holds a bachelor's degree from the University of Kansas.
｜Source: Official press releases, SGB Media
｜Image credit: Personal social media accounts
｜Editor: LuxeCO
