The State Administration for Market Regulation (SAMR) released its list of concentrations of undertakings unconditionally approved between August 31 and September 6, 2026, which includes the case of Anta Sports Products Limited acquiring a stake in Puma SE.
On January 27 this year, Anta announced that it had reached a share purchase agreement with Groupe Artémis, the investment company of the French Pinault family, to acquire a 29.06% stake in PUMA SE, the company behind Puma, for €1.5 billion.
PUMA produces performance and sport-inspired everyday products across categories including football, running and training, basketball, golf and motorsport, and its brands include PUMA, Cobra Golf and stichd.
Related LuxeCO reading:
- Anta Group Invests €1.5 Billion to Become Puma's Largest Shareholder, No Plans for Full Acquisition for Now
- Puma Management on China Market Performance and the Outlook for Business After Anta's Strategic Investment
Approval document attached:
｜Source: official press release, past LuxeCO reports
｜Image: State Administration for Market Regulation, brand official websites
｜Editor: LuxeCO
