Columnist: Yu Yan, CFA (Founder and Chief Analyst of LuxeCO)
Co-author: Wei Fang (Assistant Researcher at LuxeCO Think Tank)
When the 「LuxeCO Investment Research」 column was launched last year, we published an in-depth article on the early financing history of Canadian yoga giant lululemon. (See link) It must be acknowledged that lululemon's phenomenal success is extremely difficult to replicate, as its rise was aided by favorable timing (it was the first to capture the window when yoga moved from niche to mainstream); the right people (founder Chip Wilson had accumulated rich expe …
