Columnist: Yu Yan, CFA (Founder and Chief Analyst of LuxeCO)
Having witnessed the ten-year rise and fall of the global "DTC" brand startup investment wave, whenever I see news today of a new fashion brand securing a massive funding round and jumping to "unicorn" status, I always add a few more question marks and carefully weigh it from both positive and negative angles.
The latest unicorn to emerge is a premium sportswear brand that is still quite unfamiliar to Chinese consumers but has already been hailed in the UK as the "second fastest-growing private company" — Castore. In Novemb …
