Columnist: Yu Yan, CFA (Founder of Luxe.CO)
People often ask me, what are the hot investment directions in fashion right now?
My answer has always been: the most common things—apparel, footwear, jewelry, beauty—always offer the most and most sustainable investment opportunities.
Apparel and Footwear: Looking at today's market, the supply of apparel and footwear brands and products is extremely abundant, but as the saying goes: women (and increasingly men) always lack the outfit to go out in today—each brand's inherent positioning, image, and style win it a place in the market while a …