Columnist: Yu Yan, CFA (Founder of LuxeCO)
I particularly enjoy casually browsing the "Brand Library" on the LuxeCO website/app. Clicking on any brand tag with a certain level of recognition unfolds a complete yet uncluttered commercial "chronicle" of the brand (only commercial and financial events of significance to the brand's development are recorded here). Viewing a brand from a longer time dimension, you will find that every brand has experienced ups and downs to varying degrees; temporary "pessimism" may be reversed, and temporary "optimism" may also be overturned.
Among them, …
