On August 31, Swedish brand management company New Wave Group announced that it had signed an agreement to acquire 100% of the shares of German team sports equipment manufacturer Uhlsport GmbH (hereinafter referred to as the Uhlsport Group).
Founded in 1948, the Uhlsport Group initially manufactured leather studs and sports shoes, and later gradually entered sports categories such as handball, football and basketball. Today, the group owns three major brands: Uhlsport, Kempa and Baden:
Uhlsport is a full-category supplier for football, developing and producing everything from balls t …
