French beauty giant L'Oréal Group is continuing to strengthen its position in high perfumery.
Sandrine Groslier, L'Oréal Group's Global President of Prestige Fragrance Brands, believes the fragrance industry is undergoing a comprehensive transformation. Driven by geography and generational factors, value continues to migrate upward: the mid-market fragrance segment has become saturated and is steadily losing appeal, while haute parfumerie is currently growing three times faster than the overall fragrance industry.
In fiscal 2025, L'Oréal Group's fragrance business achieved double-digi …
Subscribers-Only L'Oréal Luxe Global President of Prestige Fragrance Brands: Haute Parfumerie Is Growing Three Times Faster Than the Overall Fragrance Industry
yunshan
Sep 1, 2026
1 min read
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