Snowleader, the outdoor apparel and gear retailer headquartered in Haute-Savoie, France, and its CEO Thomas Rouault have disclosed internal data on the trail running industry.
In recent years, trail running's popularity has exploded exponentially, and Snowleader, founded nearly 20 years ago, has grown alongside the sport of trail running and alongside a large number of trail running participants.
Thomas Rouault noted: "The overall rising popularity of running has indeed driven the accelerated growth of trail running. Trail running participants fall mainly into two categories: one grou …
Subscribers-Only French Outdoor Apparel and Gear Retailer Snowleader: Trail Running Segment Accelerates, Growing at Twice the Rate of the Company's Overall Business
yunshan
Sep 9, 2026
1 min read
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