Italian luxury lingerie brand La Perla has officially embarked on its brand revival, and will officially unveil "Collection #00" during the Spring/Summer 2027 Milan Fashion Week on September 26.
The collection will return to the brand's Italian roots, employing the signature craftsmanship, fabrics and exquisite artisanal techniques of more than seven decades, while reinterpreting them from a contemporary perspective; at the heart of the entire collection is a tribute to women and to the artisans of the Bologna workshop.
La Perla was founded in Bologna in 1954 by Ada Masotti, and rede …