Subscribers-Only Dormant for Nearly Three Decades, Breitling-Owned Watch Brand Gallet Officially Returns on Its 200th Anniversary

yunshan

Sep 7, 2026 1 min read

Recently, the two-hundred-year-old Swiss watch brand Gallet officially announced its relaunch at Geneva Watch Days.
Founded in 1826 in La Chaux-de-Fonds, Switzerland, the brand was acquired in 2025 by Swiss watch brand Breitling and returns with four new collections, all manufactured by the Breitling company.
Notably, Gallet's relaunch marks the formal completion of the three-brand matrix of the "House of Brands" built by Breitling CEO Georges Kern: Gallet is positioned at the entry-level luxury price point, Breitling in the middle, and Universal Genève in high watchmaking.
Georges Ke …

Subscribers-Only Content

This article is reserved for LUXE.CO subscribers. Unlock the full story along with all exclusive reports by LUXE.CO Intelligence.