Swiss fine watchmaking brand Blancpain has recently opened a new boutique at 11 Rue Saint-Honoré in Paris. The new two-story space covers 120 square meters, with a design inspired by Haussmannian apartments.
Blancpain previously operated on Rue Saint-Honoré for seven years before moving to Place Vendôme for sixteen years. With its return to the area, the new boutique will become the brand's core location in Paris.
The ground floor features a long table inspired by a Parisian café bar, where customers can enjoy coffee while watching watchmakers at work at an adjacent workbench. The se …